AI Insights · Timothy · April 2022
Top 5 Drawing & Coloring Apps on iOS in Ghana Q1 2022
A look at the performance of the top 5 drawing and coloring apps on iOS in Ghana during Q1 2022, including trends in weekly downloads, revenue, and active users.
In the first quarter of 2022, the top drawing and coloring apps on the iOS platform in Ghana showed varied performance in terms of downloads, revenue, and active users. This data, sourced from Sensor Tower, provides a detailed look at the trends and engagement these apps experienced.
COLOR - Coloring Book by Evgeniya Ershova demonstrated a consistent performance in revenue. Weekly revenue peaked at approximately $18 in the week of February 21, with other weeks fluctuating between $11 and $14. Downloads saw a decline over the quarter, starting at 191 in the last week of December and dropping to less than 10 by mid-March. Active users decreased steadily from 1.3K at the beginning of January to around 900 by the end of March.
Disney Coloring World from StoryToys Limited had a mixed quarter. Revenue spiked to $9 in mid-February but was mostly minimal throughout the quarter. Downloads fluctuated, peaking at 192 in the last week of January and then stabilizing around 90-120 downloads per week. Active users increased from 315 at the end of December to a peak of 439 in late January, before settling around 329 by the end of March.
Colorfy: Coloring Book Games, published by Wildlife Studios, maintained a steady revenue stream with minor fluctuations around $3-$4 weekly. Downloads had a notable peak of 162 in early March, while other weeks varied between 70 and 166. Active users showed a similar pattern, increasing from 389 at the end of December to a peak of 514 in early March, before decreasing to 287 by the end of March.
Happy Color by Numbers Game by X-Flow experienced steady growth in downloads, starting at 48 in the last week of December and reaching 103 by the end of February, although it dropped to 53 by the end of March. Active users followed a similar upward trend, increasing from 263 at the end of December to 364 by the end of February, with a slight decline to 343 by the end of March.
Color by Number：Coloring Games, also from Wildlife Studios, saw a consistent revenue trend, peaking at $20 in early March. Downloads varied significantly, with a high of 112 in the last week of December and fluctuations throughout the quarter. Active users followed a downward trend early in the quarter but showed a recovery from 101 in late January to 208 in early February, ending the quarter at 118.
For more detailed insights and data on app performance, you can visit Sensor Tower.
